FitFlop, believe your feet shouldn’t get in the way of your DREAMS, that life is too short to not CHOOSE GREAT SHOES, and that having the right ergonomics underfoot can totally MAKE YOUR DAY. That’s why they base everything they make on WORLD-CLASS BIOMECHANICS, and why they’ve ALWAYS believed (even before it was the trendy topic) that it’s really COOL to be COMFORTABLE. .