The Kipling story is one of great passion, creativity and entrepreneurial spirit. In 1987, three friends in the fashion capital of the world (Antwerp rules!) decided that women needed high-quality bags that were iconic and chic and feminine and fashionable and… not boring! So they created a line of casual and colourful bags that were affordable, sporty and functional, packed with attitude but never serious or stuffy or stuck-up. In a word… FUN!